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Ries and Trout share their rules for certain successes in the world of marketing.

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The 22 Immutable Laws of Marketing by Jack Trout, Al Ries.

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The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. For example, the 'Law of Focus' states that the most powerful concept in marketing is 'owning' a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the '22 Laws.' Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare, LJ 10/15/85 Positioning: The Battle for Your Mind, Warner, 1987 and Bottom-Up Marketing, McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy.

#22 IMMUTABLE LAWS OF MARKETING AL REIS PDF#

Publisher: HarperBusiness First Paperback edition (April 27, 1994) ISBN-10: 0887306667 PDF 0,9 Mb 143 pages The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Author), Jack Trout (Author)

22 immutable laws of marketing al reis